ExamsAssistant brand kit

Core identity

Logo suite

Download logo suite

Clear space: 0.12 × the logo height on every side
Minimum size: Horizontal 245px · Stacked 135px · Wordmark 122px · Symbol 32px · Avatar 48px

Primary logo (horizontal)

horizontal-color.png34 KB · 1600×302Download
horizontal-color.svg6.4 KB · 551×104Download

Stacked / vertical logo

stacked-color.svg6.5 KB · 376×250Download
stacked-color.png52 KB · 1600×1064Download

Logomark / symbol

symbol-color.png20 KB · 1024×1024Download
symbol-color.svg487 B · 128×128Download

Wordmark

wordmark-color.svg6.2 KB · 434×68Download
wordmark-color.png33 KB · 1600×251Download

Emblem / badge

avatar-color.png5.5 KB · 512×512Download
avatar-color.svg596 B · 512×512Download

Full colour on dark

horizontal-reverse-color.svg6.4 KB · 551×104Download
horizontal-reverse-color.png26 KB · 1600×302Download
stacked-reverse-color.svg6.5 KB · 376×250Download
stacked-reverse-color.png42 KB · 1600×1064Download
wordmark-reverse-color.svg6.2 KB · 434×68Download
wordmark-reverse-color.png23 KB · 1600×251Download
symbol-reverse-color.svg495 B · 128×128Download
symbol-reverse-color.png20 KB · 1024×1024Download
avatar-reverse-color.svg604 B · 512×512Download
avatar-reverse-color.png5.4 KB · 512×512Download

Mono black

horizontal-black.svg6.4 KB · 551×104Download
horizontal-black.png31 KB · 1600×302Download
stacked-black.svg6.5 KB · 376×250Download
stacked-black.png47 KB · 1600×1064Download
wordmark-black.svg6.2 KB · 434×68Download
wordmark-black.png29 KB · 1600×251Download
symbol-black.svg507 B · 128×128Download
symbol-black.png18 KB · 1024×1024Download
avatar-black.svg616 B · 512×512Download
avatar-black.png6.2 KB · 512×512Download

Mono white / reversed

horizontal-white.svg6.4 KB · 551×104Download
horizontal-white.png24 KB · 1600×302Download
stacked-white.svg6.5 KB · 376×250Download
stacked-white.png38 KB · 1600×1064Download
wordmark-white.svg6.2 KB · 434×68Download
wordmark-white.png23 KB · 1600×251Download
symbol-white.svg507 B · 128×128Download
symbol-white.png17 KB · 1024×1024Download
avatar-white.svg616 B · 512×512Download
avatar-white.png6.3 KB · 512×512Download

Single brand colour

horizontal-primary.svg6.5 KB · 551×104Download
horizontal-primary.png34 KB · 1600×302Download
horizontal-secondary.svg6.5 KB · 551×104Download
horizontal-secondary.png33 KB · 1600×302Download
stacked-primary.svg6.5 KB · 376×250Download
stacked-primary.png51 KB · 1600×1064Download
stacked-secondary.svg6.5 KB · 376×250Download
stacked-secondary.png51 KB · 1600×1064Download
wordmark-primary.svg6.2 KB · 434×68Download
wordmark-primary.png32 KB · 1600×251Download
wordmark-secondary.png31 KB · 1600×251Download
wordmark-secondary.svg6.2 KB · 434×68Download
symbol-primary.svg509 B · 128×128Download
symbol-primary.png20 KB · 1024×1024Download
symbol-secondary.svg511 B · 128×128Download
symbol-secondary.png20 KB · 1024×1024Download
avatar-primary.svg618 B · 512×512Download
avatar-secondary.svg620 B · 512×512Download
avatar-primary.png5.5 KB · 512×512Download
avatar-secondary.png5.3 KB · 512×512Download

Logo source files

logo.svg6.4 KB · 551×104Download
mark.svg466 B · 128×128Download

Core identity

Colour palette

Primaryprimary
HEX
#7C3AED
RGB
124, 58, 237
HSL
262°, 83%, 58%
CMYK
48, 76, 0, 7
Aa5.70 · AAAa3.69 · AA large
--brand-primary
Secondarysecondary
HEX
#10B981
RGB
16, 185, 129
HSL
160°, 84%, 39%
CMYK
91, 0, 30, 27
Aa2.54 · FailAa8.28 · AAA
--brand-secondary
Whiteneutral
HEX
#FFFFFF
RGB
255, 255, 255
HSL
0°, 0%, 100%
CMYK
0, 0, 0, 0
Aa1.00 · FailAa21.00 · AAA
--brand-white
Blackneutral
HEX
#111111
RGB
17, 17, 17
HSL
0°, 0%, 7%
CMYK
0, 0, 0, 93
Aa18.88 · AAAAa1.11 · Fail
--brand-black
Paperbackground
HEX
#FAF7FE
RGB
250, 247, 254
HSL
266°, 78%, 98%
CMYK
2, 3, 0, 0
Aa1.06 · FailAa19.80 · AAA
--brand-paper
Inktext
HEX
#241643
RGB
36, 22, 67
HSL
259°, 51%, 17%
CMYK
46, 67, 0, 74
Aa16.52 · AAAAa1.27 · Fail
--brand-ink

Core identity

Typography

Download typography

AaThe quick brown fox jumps over the lazy dog400500600700
Source Sans 3heading
Weights 400, 500, 600, 700Headingsfont-family: "Source Sans 3", sans-serif;Get the font
AaThe quick brown fox jumps over the lazy dog700
Avenir Nextdisplay
Weights 700Logo lettering (artwork)font-family: "Avenir Next", sans-serif;

Font files

TXTOFL.txt4.5 KBDownload
TTFSourceSans3-Italic[wght].ttf386 KBDownload
TTFSourceSans3[wght].ttf631 KBDownload

Core identity

Voice & messaging

Elevator pitch: ExamsAssistant helps learners prepare with confidence using adaptive practice, personalized study guidance and intelligent assessment tools.

Core identity

Brand guidelines

Download brand guidelines

Hosted guidelines page: https://examsassistant.com/brand/identity/brand-guidelines.html

Brand book

PDFbrand-guidelines.pdf452 KBDownload
HTMLbrand-guidelines.html10 KBDownload

Visual language

Patterns, textures & gradients

Download patterns, textures & gradients

Patterns

pattern-01.png131 KB · 1200×1200Download
pattern-02.svg14 KB · 1200×1200Download
pattern-01.svg14 KB · 1200×1200Download
pattern-03.svg14 KB · 1200×1200Download
pattern-03.png122 KB · 1200×1200Download
pattern-02.png140 KB · 1200×1200Download

Visual language

Motion & animation

Download motion & animation

Animated logo

animated-symbol.svg6.3 KB · 200×200Download
animated-logo.svg13 KB · 623×141Download
animated-logo-loop.svg13 KB · 623×141Download
animated-symbol.webp48 KBDownload

Transitions & loaders

loader.svg6.3 KB · 200×200Download
static-loader.svg2.1 KB · 200×200Download
CSSloader.css7.1 KBDownload
HTMLloader.html3.4 KBDownload

Digital & web

Favicons & app icons

Download favicons & app icons

theme-color: #241643
Manifest background colour: #FAF7FE

favicon.svg

favicon-light.svg601 B · 128×128Download
favicon-dark.svg621 B · 128×128Download

favicon.ico

favicon.ico1.8 KBDownload

Apple touch icon

apple-touch-icon.png2.5 KB · 180×180Download

Android / PWA icon

android-light-192.png2.6 KB · 192×192Download
android-dark-192.png2.8 KB · 192×192Download

PWA icon

android-light-512.png9.0 KB · 512×512Download
android-dark-512.png8.6 KB · 512×512Download

Maskable icon

android-maskable-dark-512.png8.4 KB · 512×512Download
android-maskable-light-512.png8.3 KB · 512×512Download

Other files

safari-pinned-tab.svg486 B · 128×128Download
WEBMANIFESTsite.webmanifest875 BDownload
ZIPfavicon-set.zip55 KBDownload
android-maskable-light-192.png2.5 KB · 192×192Download
android-maskable-dark-192.png2.6 KB · 192×192Download

Digital & web

Website & share images

Download website & share images

Default page title: ExamsAssistant — Your personal AI exam coach
Meta description: ExamsAssistant helps learners prepare with confidence using adaptive practice, personalized study guidance and intelligent assessment tools.